I went to lunch today with Will Rodes to talk about Hawaii. He and his wife are planning on going at the end of this month, so he wanted to ask me some questions. By the way, he paid for my lunch…way awesome!
On our way back, I started to notice the numerous political signs. You know the ones that say vote for me, vote for me! Well, in a stretch of road of 2.5 miles. I counted 57 signs for one candidate! This guy put out 57 signs to promote himself in just under 2.5 miles and this was on the SAME road, no turns or anything! The math tells me that there was a sign every 77 yards! At one point there were 19 signs at one intersection of the road!
Do you think that is smart? Do you think that is stupid? Do you think it is a waste of money/resources?
I wonder if sometimes saturating your target too much can turn people away from the product or desired result?!?!?!
June 3rd, 2008 at 6:56 pm
You will have to get Tony Morgan to ask Seth Goodin if your marketing theories are correct, but, what I truly dislike is the fact that so many of these campaign signs are left on the roadside loooooooong after the voting is completed.
Should we not institute a provision that penalizes the individuals who’s campaign signs are left like so much litter on the roadside???
August 27th, 2008 at 12:58 pm
I’m not sure about the rules where you are, but i know in a lot of places there are provisions about political signs left on yards, sidewalks, etc after the election is over. I also think that too many signs can numb people to the message or candidate. Seeing so much of one thing makes you used to it, and therefore i think could produce an undesirable effect. You don’t want people to be numb to your views and name. I think less is more.