I went to lunch today with Will Rodes to talk about Hawaii. He and his wife are planning on going at the end of this month, so he wanted to ask me some questions. By the way, he paid for my lunch…way awesome!
On our way back, I started to notice the numerous political signs. You know the ones that say vote for me, vote for me! Well, in a stretch of road of 2.5 miles. I counted 57 signs for one candidate! This guy put out 57 signs to promote himself in just under 2.5 miles and this was on the SAME road, no turns or anything! The math tells me that there was a sign every 77 yards! At one point there were 19 signs at one intersection of the road!
Do you think that is smart? Do you think that is stupid? Do you think it is a waste of money/resources?
I wonder if sometimes saturating your target too much can turn people away from the product or desired result?!?!?!